6 Promotional Marketing Trends to Watch in 2019

6 Promotional Marketing Trends to Watch in 2019

With the new year around the corner, it’s a natural time to review your marketing budget for 2019 and start thinking about how much spend you will allocate to planned campaigns and marketing activity. For many marketers, this means a focus on digital channels but...
The Top 10 Attributes to Look For in Job Candidates

The Top 10 Attributes to Look For in Job Candidates

Hiring a new employee represents a significant expense and risk for any business. Paying recruiters, funding an interview process, vetting candidates and providing onboarding and training are all part of the costs of hiring a new employee. And, there’s no guarantee...
The Compound Interest On Content Marketing Assets

The Compound Interest On Content Marketing Assets

Are you familiar with the term compound interest? Relax, I’m not about to take you through a complex mathematics lesson… Instead, I’d like to show you how a long-standing mathematical term – compound interest – can be related to content marketing and its successful...
The Untapped Power of Quora as a Marketing Tool

The Untapped Power of Quora as a Marketing Tool

Quora is a question and answer platform that was started in 2009. The platform was very unpopular at the start and was just a place to ask random questions and get answers. But today, there are over 200 million monthly users of this platform. Many industry experts and...