Launch Your Membership Site in 24 Hours

What would you do if you HAD to launch your membership site in just 24 hours?

Seriously…

Cut out all the crap. Eliminate all the complicated tech stuff.

Your ONLY goal is to have a member’s area and a payment button ready to rock in 24 hours.

But let’s add some fun to the challenge.

You’ve got an unlimited supply of coffee. It’s an all-night hackathon.

And you’ve got to have this product ready by morning.

What do you do?

1. Setup a ‘Closed’ Facebook Group.

This is where you’ll be delivering ALL of your content.

2. Setup a payment button. You can just create a simple subscription button in PayPal.

Remember – we’re not going for perfection here. We’re just getting it done!

If you use something like SamCart. That works as well. Whatever floats your fancy.

3. Setup a thank-you page.

This is where people will land AFTER they become a member. So immediately after they make their payment.

This should be a super simple page welcoming them to the group and giving them 3 action steps. One of which will include a link to the private Facebook Group where they can join.

You can create this page using something like LeadPages.

Or you can just create it as a simple WordPress page.

Easy Peasy.

4. Now, you’ll create just one week’s worth of content. This can be just one video or one PDF.

The content will go INSIDE the private Facebook Group.

Facebook makes it easy for you to upload videos and files to the group.

So the Facebook group will actually host all of the content.

No need for extra WordPress plugins. Managing login details. Designing a member’s area. Etc…

It’s all done within Facebook.

No complicated tech stuff to fiddle around with or make excuses about.

You just get it done!

Plus…

The cool part about hosting your membership on Facebook is that it instantly becomes a community as well.

People are ALREADY addicted to their Facebook page. We’re already logging into Facebook on a daily basis.

Usually many times per day.

So your members are naturally going to see your content each time they login to Facebook.

They’ll be instantly notified each time someone makes a new post. Or responds to their post.

Much easier than running your own forum. Fiddling with WordPress plugins. Or trying to design your own member’s area.

Just 4 simple steps to setting up your very own membership site on Facebook.

So…

There are no more excuses for not creating your own product!

But there’s still one more step in the process.

And that’s attracting paid members!

Having a product is great.

But you have to get people eager and excited to push that buy button.

So…

Inside the Marketing Lab, we have a step-by-step program that teaches you how to build 10K in Monthly,Recurring Revenue.

You’ll learn 3 of my favorite ways to generate 5 – 10 new members per day.

https://buzzblogger.iljmp.com/1/24-hours

With the exact emails to send as well.

Rooting for ya!

Cheers,

Kim Roach

25 Ways to Promote Your Next Blog Post (No Fluff)

How to promote your blog post

So… you just hit “Publish” on your blog.

Your masterpiece is now live.

Unfortunately, the only people who came to the party were your mom and your grandma.

You refresh your statistics every five minutes.

But that thing must be broke.

Or…

Maybe you just need a better plan.

Lots of people spend days (or even weeks) creating great content. But you must spend just as much time PROMOTING your content as you do creating it.

So if you spend 4 hours writing your blog post. Spend at least 4 hours promoting it.

But…

HOW do you get people to your website?

If you do a quick search in Google, you’ll find hundreds of different traffic strategies.

Posts with 100+ different ways to drive traffic to your blog.

Ain’t nobody got time for that!

So let’s just stick with the BIGGIES.

Because those will send you 99% of your traffic.

Look at ANY website.

The Huffington Post. QuickSprout.com. Mr. Money Mustache. Pinch of Yum. ZenHabits.net. Etc…

They ALL get the majority of their traffic from less than 10 different sources. (Just plug them into SimilarWeb.com to see what I mean.)

So instead of writing you an EPICALLY long blog post, I’m just going to stick with what works.

A 25-step checklist to generate your first 1,000 visitors to EVERY blog post.

So print this out. Save it to your desktop. And use it as a checklist for promoting your next blog post.

Quick Note: You don’t need all 25 steps. Even just a handful can help you generate your first 1,000 visitors.

1. Email Your Subscriber List.

if 19 1236348

This should always be the first step in promoting your content. Let your existing fans know about your latest blog post, video, etc… This allows you to build instant momentum for EVERY blog post.

Get the most opens and clicks with a benefit-driven headline. Create curiosity. Grab their attention. Once they open, the email itself should be short, personality-driven, and link directly to your new blog post.

Here’s an example…

example email

2. Send to unopens.

Here’s the step that most people don’t take. And they lose a lot of traffic because of it.

After you’ve sent the first email promoting your blog post, come up with a new subject line. A new hook to pull people in.

Then… 24 to 48 hours after the initial email has been sent, resend the same email to the unopens. But with a new subject line!

You can change up the intro as well if you want. But this one simple step will generate thousands of extra visitors and clicks over time.

On average, people receive 147 emails per day.

So only a portion of your subscribers will even open your email.

The same is happening on social media. The key is recycling your content. Getting it in front of people multiple times. And resending to unopens is a “quick-win”.

3. Optimize Your Open Graph Data.

If you want your article to be shared across the web, you’ve got to make sure your posts look great when shared on Facebook, Twitter, Google+, Pinterest, and LinkedIn.

Oftentimes, your social sharing plugin will allow you to customize your open graph data for each blog post.

For example, I use a plugin called MashShare that adds social share buttons to the top of each post. You’ll also see it on the left-hand side floating down the page 🙂

This plugin also allows me to customize the social media title and description. Upload a Pinterest image. Create a custom tweet. Twitter Cards. And more.

You can also do some of this using the Yoast SEO plugin.

This ensures that when someone clicks on the retweet, like, or pin it button on your post. It will share the proper title, image, and description that YOU want to be shared.

Leading to more likes, clicks, and shares.

4. Send To Your Facebook Messenger List.

fb messenger

Facebook Messenger is the hot, new distribution platform right now.

It’s kind of like email marketing. But these messages are received DIRECTLY on Facebook.

We’ll call it the Facebook Inbox 🙂

And Facebook messages get 70, 80, and even 90% open rate!

A HUGE difference compared to the typical emails, which gets around 10-20% open rate.

You need to be building your Facebook Messenger audience. And you can do so using tools like ManyChat.com or ChatFuel.com.

You send broadcast messages to all of your Facebook Messenger subscribers. Just like email.

Generating hundreds (or thousands) of new visitors every time you press “Send”.

5. Advertise To Your Pixeled Audience.

With the Facebook Pixel, it’s easy to create “custom audiences” of people who have visited your site in the past 30 to 60 days. Or people who have engaged with your Facebook posts.

You can then retarget those people with Facebook Ads. Sending them back to your latest blog post!

Because the fact is that only a fraction of people are going to see your Facebook posts or open your emails.

Targeting this “warm” audience on Facebook is one of the most affordable ways to bring people back to your site.

With just $10 to $20 a day, you can show up  EVERY time your subscribers or fans login to Facebook. It’s called Omnipresence.

And it’s the fastest ways to become THE trusted authority in your market.

6. Push Notifications.

These have become a staple on our cell phones. They’re those little messages you get on your phone telling you that someone has posted on your Facebook wall, or someone has sent you a friend request, or that it’s your turn on “Words with Friends”.

Push notifications were originally introduced by Apple in 2009 to provide a way for mobile app developers to re-engage their users.

They quickly became one of the main marketing channels for mobile apps.

But…

This technology has now come to the desktop.

Which means that your website visitors are now able to “subscribe” to your website without providing any contact information. No need to enter their name and email. They can subscribe to “desktop updates” with just one click.

Here’s what it looks like in action:

push notificaiton

And here’s mine…

buzzblogger push notifications

Once your visitor has signed up for your push notifications, you’ll be able to send them short, quick messages anytime you want. Kind of like a “tweet” but sent directly to their desktop.

You can use these instant notifications to let them know about new blog posts, YouTube videos, webinars, or even product promotions.

And because they’re new and novel, we’re seeing anywhere from 20% – 25% click-through rates.

WAY higher than email.

And a quick, easy way to send a quick burst of traffic to your latest blog post.

This gets REALLY powerful when you start stacking…

Email

Facebook Messenger

Push Notifications

When you have multiple distribution platforms and can direct thousands of visitors to the page of your choice simply by clicking “SEND”.

7. Blogger Outreach.

The next step is to email everyone that you have mentioned in your blog post.

You should be linking out to related blog posts and resources in EVERY article. I recommend at least 10 – 20 links per article.

This also allows you to reach out to those bloggers and let them know they’ve been featured.

And as long as you’ve created some great content, they’ll be even more likely to share it. We all like to share things where we’ve been mentioned 🙂

8. Traffic Tagging.

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This is similar to the step above.

Whenever you share your blog post on Facebook, Twitter, and Google Plus – you can also “tag” people you’ve linked to in your blog post.

I add something like:

Here are a few amazing bloggers who have been mentioned in this post…

@NeilPatel

@AmyPorterfield

@MariSmith

@NoahKagan

On Facebook, you can easily tag up to 10 people in your post. They will then receive a notification that they’ve been tagged. Naturally, they will come and take a look and see that they’ve been featured.

And many of them will share it as well!

You can also do this on Google Plus, Twitter, and Pinterest.

It’s a super simple way to get more likes and shares on your content.

9. Post to Social Media.

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One of the first steps to promoting your content is to syndicate your content on all of your social media platforms. As a blogger and content marketer, social media will be one of your top traffic sources.

So be sure to share your latest post on Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google Plus.

Plus, you’ll get a LOT more likes and shares if you have a great headline and image to accompany your blog post.

Take time to make some great graphics for every post. It will be time WELL spent. Or outsource it. There are some great graphic designers on Fiverr who can do this very affordably.

10. Social Automation.

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Automate your social media posting with Buffer or SmarterQueue.

Schedule 5-7 additional posts to go throughout the week. Each one promoting your new blog post. But be sure to use different headlines, images, etc…

This is one of the easiest ways to get in front of more people. Simply recycle and redistribute. You’ll hit different “pockets” of your audience at different times.

11. Quuu.co.

quuu

Quuu is by far one of my favorite content marketing tools. It’s a curated content suggestion platform. Their network of influencers generate over 60,000 shares per day!

Plus… the cool part is that you can submit YOUR content to be promoted by their network.

Simply go to http://quuupromote.co.

It only takes a few seconds to submit your blog post and by doing so, you will receive at least 100 – 200 additional social media shares on your content.

It does cost $40 per submission. But I’ve found it to be well worth it.

Our top post got over 864 visitors directly from our Quuu promotion. And hundreds of social shares!

It basically puts your social media promotion on autopilot. Sharing your content across Facebook, Twitter, LinkedIn, and Google Plus.

 
12. Facebook Advertising.

facebook-squareFacebook Ads are my favorite traffic source.

By far.

They are the fastest way to grow your list, promote your blog post, or get more people on your next webinar.

Facebook Ads also give you some of the most targeted traffic available online. You can target based on interests, fan pages liked, demographics, and even buying behavior!

There’s a LOT we could talk about here. But let me just give you a few quick tips for getting more traffic to every blog post you publish.

First – I recommend promoting your blog post to your existing fans and subscribers.

You might be wondering…

Why target my existing audience?

I can just send them an email right?

Or post on Facebook.

Well yes.

But what kind of open rate are you getting on your emails? And what percentage of those people are clicking on your links?

If you’re lucky, 5% to 10% of your entire list will actually click to go read your blog post. And an even smaller portion of your Facebook Fans.

So what about the other 90%?

This is where your Facebook Ads come in.

You can target your existing fans and subscribers very affordably.

For just $5 to $10 a day, you can get hundreds (if not thousands) of additional people reading your latest blog post.

Plus…

Because these are people who ALREADY know, like, and trust you – they’re more likely to like, comment, and share your post.

Which means even more free organic traffic.

I call these engagement ads.

You can spend $10 a day to get in front of your existing audience on a DAILY basis. Because the more people see you, the more likely they are to buy from you.

You can also extend this to cold traffic as well. Promoting blog posts to “cold traffic” is a great way to warm them up.

So that means setting up an ad that targets related Facebook Fan Pages and interests.

A certain portion of those people will sign up for your content upgrade, exit pop, etc…

But you can also retarget those who do NOT sign up your email list.

So it’s a win-win.

Because you’re building up a warm, pixeled audience that you can advertise to in the future.

13. Google Plus Communities.

Share your blog post on popular Google Plus Communities.if googleplus 1288101

This step alone can drive hundreds of highly targeted visitors.

But like any community, you need to provide value FIRST.

Get acquainted with the rules. Answer questions. And give first. Then… when you have something to share – people will be eager and excited to like, share and comment.

Don’t just drop links. Give value first!

14. Pinterest Group Boards.

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Pinterest group boards are very similar to regular Pinterest boards. With ONE very important difference. In addition to the board creator, OTHER people are also allowed to pin.

So it’s a collaborative board. With a built-in audience!

This allows you to get in front of a pre-built audience without doing months of hard work building your own following. Using Pinterest Group boards, you can quickly build your following, increase your repins, and grow your blog traffic.

But first you must be accepted as a contributor.

The instructions for becoming a board contributor are usually in the description.

Once you’ve been accepted, start contributing value to the group board.

Pin some good content. OTHER people’s content. Comment on other people’s pins. Engage with the community. Become a resource.

Then whenever you have a really good blog post to share, you will have earned the opportunity to pin it in the group board. And they will happily pass it along 🙂

If you’re looking for popular group boards within your topic, my favorite resource is PinGroupie.com.

15. Tailwind Tribes.

tailwind

Tailwind is one of the best services online for managing and scheduling your pins on Pinterest.

But what makes it really powerful is a feature they’ve added called Tribes.

A tribe is a group of like-minded bloggers who pin each other’s content and grow their reach together!

Best of all… it only takes about 30 minutes per week to manage your Tribes.

They’re similar to group boards – but only available inside of Tailwind (rather than directly on Pinterest).

Now – you do need to get an invite to be able to join a tribe. But it’s pretty easy. In fact, here are over 75 different tribes you can join for free.

http://www.singingthroughtherain.net/2016/10/join-tailwind-tribes.html

Everything from parenting, social media, health & fitness, recipes, blogging, travel, book lovers, personal finance, DIY & crafts, photography, and more!

There are tribes for just about every market you can imagine.

But there are some best practices you should follow. This guide will show you how to make the most of your Tailwind Tribes…

https://twinsmommy.com/tailwind-skyrocketed-traffic/

16. Pin It!

Pin your latest blog post to the top of your Facebook News Feed and your Twitter Profile. This pin will now be featured at the top of your profile / news feed for the next 7 days.

Helping you get more visibility, likes, shares, and comments.

You can do this on your WordPress blog as well. Pinning your most profitable posts to the top of the front page.

17. Turn Your Blog Post Into a Video.

youtube icon

Did you know?

YouTube is the 2nd largest search engine.

You can get a LOT of extra traffic simply by turning your blog posts into videos.

I recently discovered a cool tool that makes this fun and easy. It’s called Lumen5.

Here’s an example of a quick video I created in about 30 minutes. Probably wouldn’t have taken so long but I was having fun testing out all the cool features 🙂

Lumen5 Video

18. Turn your article into a podcast.

Now tif podcast new 23524hat you’ve written your article… why not grab a microphone and turn it into a podcast!

Podcasting is a great way to get in front of a completely new audience.

And it’s easier than ever before with tools like Zencastr, SimpleCast, and Spreaker.

19. Syndicate Your Content.

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You put a lot of work into your blog posts.

But for your blog post to get the traffic and exposure it deserves, you must put at least 3X as much effort into promoting and syndicating your posts.

That means sharing your post multiple times on social media. Boosting it through Facebook Ads. And doing blogger outreach.

But there’s one more very important step that people often leave out.

Distributing your content on OTHER platforms.

Once you’ve published content on your site, you can republish it on other sites as well to get in front of new audiences.

You can republish your article on sites like Medium.com, Elite Daily, Entrepreneur.com, Forbes, LinkedIn, The Huffington Post, BuzzFeed, and many, many others!

Here’s a complete guide for getting published on some of the most popular sites on the web…

https://www.matthewbarby.com/how-to-write-for-publications/

And the best part is – a lot of these sites do NOT require unique content. So you can simply republish your existing blog posts.

Just be sure to wait about 2 weeks BEFORE your submit your post. So that Google indexes your article first. This way Google knows you are the original author and will rank your site first.

One of the best ways to get traffic is to find out where your target audience hangs out, and then position your content in front of them.

Getting your content published in these large publications is one of the best ways to do that. Plus… it establishes your credibility and authority in the market as well.

Win-Win.

20. Share your blog post in related LinkedIn Groups.

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LinkedIn Groups are kind of like Google Plus Communities. They’re mini-forums centered around a specific topic. Plus, there are a LOT of interesting conversations going on in these groups.

Find related groups within your industry and start engaging! Comment on other people’s posts. Add value. And whenever you have a great new blog post, you can start a conversation and share it in a few of your favorite LinkedIn Groups.

Here are a few of my favorites…

B2B Content Marketers: 19,827 Members

Content Marketing Group: 18,135 Members

Social Media Marketing – 1,728,106 Members

Digital Marketing – 997,608 Members

You can also use groups to promote the content you publish directly on LinkedIn using the LinkedIn Publishing Platform.

21. Post in Niche Forums.

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Forums can be a huge source of traffic for your website.

This is actually where my dad got started with his website all about “walking horses”.

He would share his videos on the most popular forum in his niche and it sent him thousands of visitors.

Plus, it built up his list of subscribers as well. So that he could now create an asset he owns.

You can do the same thing in your market.

Just be sure to pay careful attention to the forum rules. And become an active contributor first.

Don’t just run in and start dropping links. Become a respected member. Comment on other people’s posts.

Contribute value. And then add a link to your post or your signature file.

22. Content Swaps.

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You can partner with related bloggers to help share and spread each other’s content. Simply find a handful of bloggers that you really like and reach out to them about doing some content swaps.

This works especially well if you’re already sharing their content naturally.

But by partnering together, you can both start syndicating each other’s content via Facebook, Pinterest, and Twitter.

It’s a win-win. And a lot of fun!

23. Include a Retweet Link In Your Email. if twitter 317720

Here’s one that a lot of people don’t think about.

But you can actually create a retweet link directly in your

email so that your subscribers can share your blog post

with just one click.

You can do this using a cool tool called ClickToTweet.com.

Here’s a quick tutorial.

https://blog.hubspot.com/marketing/how-to-generate-click-to-tweet-links-cta-quick-tip-ht

24. Recycle Your Content.

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You can put your best blog posts into your autoresponder sequence. This is a great way to warm up your audience. Provide great value. And build a deeper relationship.

When someone first joins your list, they’re still a fairly cold prospect. So you need to deepen the engagement level (and the value) with a great autoresponder sequence.

Tell your story. Share some videos. And point them to some of your best blog posts 🙂

25. Thank everyone who shares your content!

Because they’ll do it again.

It’s a simple thing. But saying thank-you goes a LONG way.

You can find out the top influencers who have shared your post using tools like BuzzSumo.com.

Remember… creating content is just the first step.

If you want to grow a loyal fan base, you must spend at least half your time promoting that content.

Content is KING. Marketing is Queen. And they’re both just as important 🙂

So…

What’s your favorite traffic strategy?

Please share in the comments below.

Cheers,

Kim Roach

The 85-Year-Old Blogger

A few days ago I received an email
from an 85-year-old blogger.

He told me his friends ridiculed him
when he told them about his blogging
adventures.

Luckily, my new friend isn’t phased
by a few “hecklers”.

He setup his own WordPress blog
and started sharing his knowledge
on the world wide web.

That’s the cool thing about the
Internet…

It doesn’t matter how old (or how young)
you are.

There are 12-year old gamers making
money on YouTube.

A 90-year-old grandmother who has
nearly 200,000 subscribers on YouTube.

And millions of other people who are
now growing their own platform.

Building an audience on Facebook,
YouTube, Instagram, Pinterest,
Twitch, and LinkedIn.

Tapping into existing audiences.

My dad did the same thing.

He’s not 85. But he started his online
business after he retired from 30+
years of teaching middle school.

He now has over 700+ paid members
in his membership site.

So…

It doesn’t matter how old (or how young)
you are.

Your education. Your race. Your gender.
Yor sexuality. Or what you look like
when you get out of bed.

Does NOT matter.

The Internet has eliminated the “gatekeepers”.

And given all of us an opportunity to grow
our tribe, share our knowledge, and make
an impact.

Plus… have a lot of fun along the way.

And in my mind – that’s a life worth living.

Whether you’re an 85-year-old blogger
or an 8th grade gamer on YouTube.

The Internet has opened the doors to
a worldwide audience.

If you’d like to learn more about how to grow
an audience, create your own products, and
make an impact – check out the Marketing Lab.

https://www.buzzblogger.com/mlab

Where we teach creative souls how to get
paid, do what you love, and shake up
the status quo.

Cheers,

Kim

Facebook LIVE Cheatsheet – Every Tool You Need to Go LIVE on Facebook

Facebook LIVE has created a whole new opportunity for you to engage and interact with your fans in real-time.

It’s also getting the most organic reach. Simply by doing Facebook LIVE videos, you’re going to get in front of more of your fans vs. a photo, link post, or text. It’s the fastest and easiest way to “hack” the Facebook algorithm.

You can even do entire webinars using Facebook LIVE. Grabbing more attention, likes, shares, and comments.

You can use Facebook LIVE to…

  • Share some of your favorite tips.
  • Give a tour of your office.
  • Do a live Q & A.
  • Interviews.
  • Broadcast live events.
  • Share your favorite place to work.
  • Announce your latest blog post and pull out some of your favorite tips.
  • Show off your pet!
  • Share a book review.
  • Share the view when you’re on vacation.
  • Unbox something.
  • Share your goals.
  • Share your morning routine.
  • Announce a product launch.
  • Give a tour of your member’s area.

 

But what tools do you need to go live?

Your iphone? A camera? A tripod?

I share 3 of my favorite setups below…

Level 1: The fastest, easiest way to get started with Facebook Live is just using your phone. And this is where I recommend you start. Because it’s all about speed of implementation. Plus, these simple videos from your phone create an intimacy and a connection that you just can’t get with pure text.<

Almost any modern phone these days takes great video. But the Iphone and Samsung Galaxy are both really good options that create amazing photos and video. Start with whatever you have.

I also recommend getting an external microphone for your phone. This will make your audio a lot better.

The best available option I’ve found is the Rode VideoMic Me. It plugs directly into your phone and creates great sound quality.

You can also use a small tripod like the RetiCAM which allows you to set your phone on a tabletop. It’s also light enough that you can use it like a selfie stick and walk around while you’re doing your videos.

In order to attach your phone to a tripod, you’ll need an adapter. I’ve tried multiple adapters and the Vastar brand works best.

Total Cost: $40 – $100 + your phone

Level 2: In this level, you’ll be going live from your desktop or laptop. The first thing you’ll need is a good webcam. The Logitech C920 is the BEST webcam available right now. Creates amazing video quality for just $60.

You’ll also need a good external microphone. I recommend the Blue Yeti or a Lav Mic.

Now… one of the biggest keys to great video is good lighting. You can use traditional lamps or even clamp lights to light up your face.

But I personally use the Diva Ring Light. This light is a bit pricier but can make all the difference in your videos. And it’s super easy to setup, even if you’re working in a small space.

In level 2, you can go live directly from Facebook. Or you can use one of my favorite live streaming software…Lightstream. Which is completely free and allows you to share your desktop, webcam, add overlays, and much more.

Total Cost: $200 – $479 (Depending on which lighting setup you choose.)

Level 3:

In level 3, we’re going to use a green screen. Which allows you to change up the background. One week you can be in a studio office, the next week you can be on the ocean. It’s totally up to you. Here are some examples…

Fun stuff 🙂

There are lots of different green screens to choose from. But I’m a big fan of the Impact Collapsible Background. It’s green on one side and blue on the other.

I also recommend getting a stand for your green screen. It will make your life a whole lot easier. The StudioPro Stand does the trick for us. And it’s only $25.

The key to creating realistic videos with your green screen is to properly LIGHT the green screen. For that you’ll need 2 lights. I use and recommend the YONGNUO YN300. They are $60 each. But they’re well worth it and put out a lot of light. They run on a battery so you’ll need to grab some batteries as well. I use these.

Although I recommend the DSTE 970’s because they’ll keep their charge longer. Both come with a charger.

Now for the teleprompter. This part is optional. But for me it’s been a HUGE help. I can crank out videos much faster without having to memorize big, long scripts.

Traditionally – teleprompters can get very expensive. But the price has come down over the years. Especially now that you can use an iPad (or pretty much any tablet) with your teleprompter. I use the Prompt-It Teleprompter.

I’ve even seen a few options that are around $160. Like the one from Caddie Buddy. Which honestly looks like a really good option.

There are lots of great free teleprompter apps you can install on your tablet. I use “Simple Teleprompter” for my Android (Nexus 7).

You can use Teleprompt+ 3 on the IOS (Iphone).

I also really like using a Bluetooth Remote with my teleprompter. That way I can start and stop the prompter as needed. Which allows me to go off script and ad lib for a bit. Which I do quite a bit 🙂

Makes your videos a lot more personal.

Total Cost: $600 – $800 (Depending on whether or not you add a teleprompter.)

Whew! I know this can seem like a LOT.

But remember… start with level 1.

Facebook has made it super simple to go live directly from your smartphone.

And it’s one of the best ways to engage with your audience. It’s all about community and connection.

People can relate when you’re real, raw, and vulnerable.

You be you. And you will naturally start to build a following of raving fans.

Happy Streaming!

Cheers,

Kim Roach

Click Here to Download a PDF Version of all the Facebook LIVE Tools.


 

8 Ways to Repurpose Your Blog Posts

You spend hours writing a single blog post. In fact, I’ve spent up to 12 hours writing a single post. Then… you go out and promote it. Share it on social media. Send an email to your subscribers.

You get a spike in traffic.

And then it’s over.

I call it the roller coaster blogging effect. Each time you write a new post, you get a new spike in traffic.

But…

How do you get more eyeballs on your content?

The answer…

Is repurposing.

Or recycling as I like to call it 🙂

Turning your blog post into multiple formats to increase the reach of every new piece of content you create.

That means converting your blog post into an audio, video, slide deck, infographic, lead magnet, and more.

This can 10X the number of visitors, subscribers, and sales you generate from any given blog post.

So let’s jump into the nitty gritty…

1. Convert Your Blog Post Into a Podcast.

anchorfm

This is one of the simplest ways to extend the reach of your content. You can use a free tool called Anchor.fm to convert your article into a podcast. All you have to do is click the record button and talk into your phone.

It doesn’t get much easier than that 🙂

This way people can listen to your content while they’re on the go. At the gym. In the car. Or making dinner!

You could hire a voiceover artist on Fiverr to do this. But I think it’s way more personal (and engaging) when it’s coming from you.

Next… you can submit your audio to the top podcast directories like iTunes, SoundCloud, Google Play and Stitcher Radio.

Expanding the reach of EVERY piece of content you create.

Plus, Anchor will automatically convert your audio into a cool video that you can share on social media.

Double win.
 

2. Convert Your Content Into Slides to Increase Your Website Traffic.

You can get a lot of additional eyeballs by converting your content into a slideshow. Using tools like PowerPoint, Keynote, or Haiku Deck.

Include one key point on each slide. Then upload your slide deck to sites like SlideShare.net. The number one presentation site online. With over 60 million visitors every month.

You can use SlideShare to double the number of people who see your content.

Because not only can you upload a slide deck. But you can also upload a PDF version of your blog post. An infographic of your blog post. And embedded YouTube Videos.

But don’t worry – you don’t have to do all this yourself. There are lots of highly talented designers you can hire on Fiverr to create great-looking slides, videos, and infographics.

Additional Resources:

SlideShare Traffic Case Study • From 0 to 243,000 Views in 30 Days
How to Get Insane Amounts of Traffic and Subscribers from SlideShare
Slideshare: How I got 2,000,000 Views (Presentation Examples)
 

3. Convert Your Blog Post Into a Video.

Videos are a great way to increase your traffic, engage with your audience, and open up an entirely new distribution channel.

You can use a free tool called Lumen5 to convert your article into a video.

Simply upload your blog post and their artificial intelligence system will help you match up your content with relevant videos, photos, and music. In 10 minutes or less, you’ve got a professional video on your hands!

I posted one of my Lumen5 videos to my Facebook page and it already has over 1,000 views!

Plus, you can also syndicate that video on YouTube, LinkedIn, Medium.com, Facebook, and embed it on SlideShare.

Multiplying your traffic with a single video.
 

4. Facebook LIVE.



Do a live video talking about your latest blog post.

Of course, you won’t be reading it word for word. But instead… talk about why you wrote it. Go into a few of the topics. Share any stories, case studies, or examples that might apply.

This new LIVE video format allows you to add a bit of context and engage with your readers at the same time.

Plus, it sends additional traffic to your blog.

Because after hearing you talk about it, they’re definitely going to want to go read the full post 🙂
 

5. Turn Your Blog Post Into an Infographic.

Infographics are a visual representation of your blog post. They generate a lot more shares on Pinterest and pack a lot of value into one gorgeous image.

Plus, there are lots of directories online that allow you to submit your infographic for increased reach and additional backlinks.

You can create your own infographic online with tools like Venngage, Piktochart, or Canva.

Or… you can hire someone. My personal favorite 🙂

There are some great infographic designers on Fiverr. Just be sure to send them examples of other infographics that you like. The better you’re able to communicate what you’re wanting to create, the closer your designer will be able to get to your original “vision”.
Additional Resources:

60,000 Visitors and Counting: How to Double Your Traffic With Infographics
How to Perfectly Optimize Your Infographic for SEO
Case Study: How 4 Infographics Generated Over 10,000 Social Shares

6. Convert Your Blog Post into a Lead Magnet.


Here’s a cool idea for you…

Why not turn your blog post into a lead magnet. Or package together a few of your blog posts and turn them into a PDF.

This is really easy using tools like Beacon.by or PrintFriendly.com.

Older posts on your blog can often get buried in the archives. So why not package them up and promote them via a landing page. In your sidebar. Or pop-up.

This gives you an instant lead magnet (free gift) that you can now giveaway to your subscribers in exchange for name and email.

So you no longer have an excuse not to be growing your email list 🙂

Easy peasy.
 

7. Take a Screenshot of your Lead Magnet.

Now that you’ve converted your blog post into a PDF, let’s do something else that I’ve been seeing a lot of on Facebook.

Take a video scrolling through the lead magnet itself. You can do this for free using a tool like Loom.

You can then upload the video to Facebook.

In the description, say something like…

“Comment below if you’d like access to our latest report.”

You would then send the report to everyone who comments.

Or…

You can use ManyChat’s commenting feature to automatically send them a Facebook message with the free report. Which grows your Facebook messenger list.

My favorite new communication platform… right after email 🙂

Additional Resources:

Everything You Need to Know About Facebook’s Comment-to-Messenger Feature
How to Turn Facebook Comments into Subscribers
 

8. Plug the Content Into Your Autoresponder Series.

And finally… you can add your best blog posts to your autoresponder series.

This will introduce your new subscribers to your best content right off the bat. Building rapport and turning new subscribers into raving fans.

It also generates a consistent, perpetual flow of traffic back to your blog.

It’s a simple, easy way to repurpose (and recycle) your blog posts for increased traffic.

So many people spend their time creating new content, when they could be getting a LOT more out of the content they already have.

You’ve probably heard the saying…

Spend 20% of your time creating content. 80% of your time promoting it. You’re going to get a lot more bang for your buck by taking the extra time to promote your blog post.

Through content repurposing. Blogger Outreach. Traffic tagging. Facebook Messenger Broadcasts. Push Notifications. And more.


How to Double Your Email List in the Next 30 Days

Double Your Email List Blogging is a great way to build an audience, grow your list, and start generating revenue online.

Unfortunately, 99% of bloggers fail.

Sad… but true.

And it’s because while many bloggers are creating great content, they rarely know how to convert that content into traffic, subscribers, and sales.

All too often, most blogs are just one BIG leaky bucket. With hundreds of visitors coming to the site but leaving in a mass exodus never to be seen again.

In this article, you’ll learn how to “capture” that traffic and turn them into subscribers, customers, and long-term raving fans.

A.K.A… Let’s build your cult following!

Double Your Email List with WordPress Plugins

It starts with using the right tools.

There are some great WordPress plugins that will help you convert that hard-earned traffic into subscribers.

My favorite is Thrive Leads.

thrive leads templates

Which allows you to easily create pop-ups, sticky bars, content upgrades, 2-step optins, welcome mats, slide-in boxes and more.

Turning your blog into a list building machine.

But there’s one feature in particular that makes this one my favorites.

It’s called SmartLinks.

This allows you to show different content to different visitors.

So for new visitors you might show an opt-in box while existing subscribers might see an option to join your Facebook Messenger list or your latest product promotion.

Why keep showing the same ‘ol pop-up to your existing subscribers?

It doesn’t make sense.

Instead… let’s use that opportunity to show your other offers!

Thrive Leads is one of the most sophisticated WordPress plugins for growing your email list.

And I’ve tried a lot of them.

Ok – now that we’ve got the most powerful plugin in our toolbox, let’s start converting your traffic into subscribers.

So first, we’re going to add a screen filler lightbox to your blog.

This is the fastest way to increase conversions on your blog.

For us, it converts around 4% to 5% of our visitors into subscribers.

This tool essentially turns every page on your blog INTO a squeeze page.

So that when they land on your site, a full screen lightbox fills the page to offer them some sort of free gift in exchange for name and email.

Screen Filler Lightbox

If they’re not interested, they can easily close the lightbox and go back to reading the article.

It’s a great way to turn first time visitors into lifelong subscribers and customers.

But you can also use the screen filler lightbox to promote your latest product, grow your Facebook messenger list, invite people to an upcoming webinar or grow your social media following.

The possibilities are endless!

And with Thrive Leads, you can show different offers to different visitors based on whether or not they have subscribed yet.

How cool is that?

Dramatically Boost Conversions with Content Upgrades

The next strategy for growing your email list is to add content upgrades to each of your blog posts.

This right here is GOLD.

Now – if you’re thinking “oh I’ve heard of that”.

I want you to stop and tell me if you’re actually DOING IT.

Because that’s the only thing that matters.

[tweet_dis excerpt=”There’s ONE big difference in those who succeed and those who don’t. Successful people TAKE ACTION on what they learn. Knowledge without action holds no value.”]There’s a BIG difference in knowing something and DOING something.[/tweet_dis]
 

So let me show you some of the easiest ways to implement this strategy.

Because I think for a lot of people – what holds them back is that this can actually be quite complicated and time-consuming.

Setting up a special content upgrade for each and every blog post.

So let’s make it easier.

The easiest way to implement content upgrades on your blog is to use a premium WordPress plugin called Post Gopher.

post gopher white

This plugin automates the entire process.

Simply install the plugin and everything is done for you:

1. Post Gopher automatically converts your posts blog posts into gorgeous PDF lead magnets.

2. Adds a 2-step optin form to EVERY post.

3. Automatically emails your new subscriber the free PDF.

4. And adds your new subscriber to your autoresponder of choice.

It’s simple, easy and elegant.

I’ve spent hours setting up a content upgrade for a SINGLE blog post.

Now, with this plugin you can add high-converting content upgrades to EVERY post with just a few clicks.

Seriously… I wish I’d created this plugin myself.

But I’m just glad someone did.

Now – If you’re going the manual route, you’ll need to setup a 2-step optin that allows people to download a PDF version of the blog post they’re currently reading.

Yeah, I know, you’re probably wondering why on earth someone would want to download a PDF version of the exact article they’re already reading.

But the fact of the matter is that people are busier than ever. If we find some good info on your blog, we want to save it for later. And the easiest way to do that is to offer a PDF version of the blog post.

We have blog posts that have generated 1,000’s of subscribers from just this ONE strategy.

In fact, as soon as we started using content upgrades, it tripled the conversion rate on our blog.

On average, you can expect to see around 10% conversion rates from your content upgrade.

[tweet_box design=”box_10″ float=”none” excerpt=”Convert 10% of your visitors into subscribers using Content Upgrades!”]Convert 10% of your visitors into subscribers using Content Upgrades![/tweet_box]

And the reason it performs so well is because it’s directly related to what your visitor ALREADY interested in. It’s a congruent offer.

You can also create custom content upgrades. Here are a few examples…

  • A “Part 2” of your blog post.
  • An additional video tutorial.
  • A worksheet they can download.
  • A cheatsheet version of the blog post.
  • An audio version.
  • Etc…

Or you can keep it simple and just offer a PDF version of the post itself.

They both convert really well and it’s a lot less work on your part.

You can also setup your content upgrades using Thrive Leads.

In fact, Thrive Leads will even deliver the free PDF to your new subscriber using a feature called “Asset Delivery“.

thrive leads asset delivery

So you don’t have to worry about setting up multiple lists or forms in your autoresponder for every single content upgrade.

Been there. Done that. Wasn’t fun 🙂

But Thrive Leads makes it easy.

Next up we’re going to turn your homepage into a list building machine.

Now – this one is optional.

So don’t get your panties in a wad if this is just too many things for your to-do list.

I get it.

This is just a little cherry on top.

We’ve already covered the BIGGIES.

Now we’re just having some fun.

So if you like to geek out on this kind of stuff, let’s continue…

Turn Your Homepage Into a Lead Machine

Your homepage is one of the most visited sites on your entire website.

And most people who go there have already read one of your blog posts.

So why not give use the home page to give them an opportunity to go deeper and join your list!

On BuzzBlogger.com, we give away our blog promotion checklist on our homepage. Which adds hundreds of additional subscribers to our list.

But you can also get fancy with it.

Here’s a screenshot of the Wonderlass Homepage.

wonderlass

As you can see, she gives her visitors a couple different choices based on which topic they’re most interested in.

But every link leads to an opt-in page.

This also allows her to segment her list based on interest.

How cool is that?

Here’s another example from Derek Halpern.

social triggers

Now if that wasn’t cool enough for you, this next strategy will surely do the trick.

Multiply Your Traffic, Subscribers & Shares With a Viral Loop

This is where you start putting all that traffic to work. Creating an endless “traffic loop”.

Here’s how it works…

viral loop

When someone subscribes to your blog, they are taken to what’s called a thank-you page.

Now – most people just say “Thanks for subscribing! Your free PDF is on the way.”

They just blew one of the biggest opportunities on their entire blog.

Because this is yet ANOTHER high-traffic page on your blog and it can do wonders for your traffic.

Here’s what you do instead…

We’re going to use a little Worpdress plugin called SmartBribe.

This is going to allow you to bribe your new subscribers to share your content on sites like Twitter, Facebook, and LinkedIn.

So on the thank-you page they are offered yet another free gift. A bonus so to speak.

giphy

To claim their free bonus, all they have to do is share your blog post on their favorite social media site.

And bada bing badda boom…. the bonus content is unlocked.

buzzblogger Bonus Unlocked

These viral thank-you pages will help you generate hundreds of additional social shares. Creating a perpetual traffic machine.

Which continues to fuel your blog and grow your email list.

In fact, you can also use this strategy on social media sites like Facebook and Linkedin.

How a Viral Loop on LinkedIn Got Me 76K Email Subscribers in 1 Month

Ok my fellow bloggers – you are now equipped with everything you need to start building a large email list of raving fans who gobble up all your cool stuff.

Remember – you don’t have to do a 100 different things to grow your email list.
Just stick to the BIGGIES.

Stick to the 80/20. Work smarter (while your competition works harder.)