You spend hours writing a single blog post. In fact, I’ve spent up to 12 hours writing a single post. Then… you go out and promote it. Share it on social media. Send an email to your subscribers.
You get a spike in traffic.
And then it’s over.
I call it the roller coaster blogging effect. Each time you write a new post, you get a new spike in traffic.
How do you get more eyeballs on your content?
Or recycling as I like to call it 🙂
Turning your blog post into multiple formats to increase the reach of every new piece of content you create.
That means converting your blog post into an audio, video, slide deck, infographic, lead magnet, and more.
This can 10X the number of visitors, subscribers, and sales you generate from any given blog post.
So let’s jump into the nitty gritty…
1. Convert Your Blog Post Into a Podcast.
This is one of the simplest ways to extend the reach of your content. You can use a free tool called Anchor.fm to convert your article into a podcast. All you have to do is click the record button and talk into your phone.
It doesn’t get much easier than that 🙂
This way people can listen to your content while they’re on the go. At the gym. In the car. Or making dinner!
You could hire a voiceover artist on Fiverr to do this. But I think it’s way more personal (and engaging) when it’s coming from you.
Next… you can submit your audio to the top podcast directories like iTunes, SoundCloud, Google Play and Stitcher Radio.
Expanding the reach of EVERY piece of content you create.
Videos are a great way to increase your traffic, engage with your audience, and open up an entirely new distribution channel.
You can use a free tool called Lumen5 to convert your article into a video.
Simply upload your blog post and their artificial intelligence system will help you match up your content with relevant videos, photos, and music. In 10 minutes or less, you’ve got a professional video on your hands!
I posted one of my Lumen5 videos to my Facebook page and it already has over 1,000 views!
Plus, you can also syndicate that video on YouTube, LinkedIn, Medium.com, Facebook, and embed it on SlideShare.
Multiplying your traffic with a single video.
4. Facebook LIVE.
Do a live video talking about your latest blog post.
Of course, you won’t be reading it word for word. But instead… talk about why you wrote it. Go into a few of the topics. Share any stories, case studies, or examples that might apply.
This new LIVE video format allows you to add a bit of context and engage with your readers at the same time.
Plus, it sends additional traffic to your blog.
Because after hearing you talk about it, they’re definitely going to want to go read the full post 🙂
5. Turn Your Blog Post Into an Infographic.
Infographics are a visual representation of your blog post. They generate a lot more shares on Pinterest and pack a lot of value into one gorgeous image.
Plus, there are lots of directories online that allow you to submit your infographic for increased reach and additional backlinks.
There are some great infographic designers on Fiverr. Just be sure to send them examples of other infographics that you like. The better you’re able to communicate what you’re wanting to create, the closer your designer will be able to get to your original “vision”. Additional Resources:
This is the fastest way to increase conversions on your blog.
For us, it converts around 4% to 5% of our visitors into subscribers.
This tool essentially turns every page on your blog INTO a squeeze page.
So that when they land on your site, a full screen lightbox fills the page to offer them some sort of free gift in exchange for name and email.
If they’re not interested, they can easily close the lightbox and go back to reading the article.
It’s a great way to turn first time visitors into lifelong subscribers and customers.
But you can also use the screen filler lightbox to promote your latest product, grow your Facebook messenger list, invite people to an upcoming webinar or grow your social media following.
The possibilities are endless!
And with Thrive Leads, you can show different offers to different visitors based on whether or not they have subscribed yet.
How cool is that?
Dramatically Boost Conversions with Content Upgrades
The next strategy for growing your email list is to add content upgrades to each of your blog posts.
This right here is GOLD.
Now – if you’re thinking “oh I’ve heard of that”.
I want you to stop and tell me if you’re actually DOING IT.
Because that’s the only thing that matters.
[tweet_dis excerpt=”There’s ONE big difference in those who succeed and those who don’t. Successful people TAKE ACTION on what they learn. Knowledge without action holds no value.”]There’s a BIG difference in knowing something and DOING something.[/tweet_dis]
So let me show you some of the easiest ways to implement this strategy.
Because I think for a lot of people – what holds them back is that this can actually be quite complicated and time-consuming.
Setting up a special content upgrade for each and every blog post.
So let’s make it easier.
The easiest way to implement content upgrades on your blog is to use a premium WordPress plugin called Post Gopher.
This plugin automates the entire process.
Simply install the plugin and everything is done for you:
1. Post Gopher automatically converts your posts blog posts into gorgeous PDF lead magnets.
2. Adds a 2-step optin form to EVERY post.
3. Automatically emails your new subscriber the free PDF.
4. And adds your new subscriber to your autoresponder of choice.
It’s simple, easy and elegant.
I’ve spent hours setting up a content upgrade for a SINGLE blog post.
Now, with this plugin you can add high-converting content upgrades to EVERY post with just a few clicks.
Seriously… I wish I’d created this plugin myself.
But I’m just glad someone did.
Now – If you’re going the manual route, you’ll need to setup a 2-step optin that allows people to download a PDF version of the blog post they’re currently reading.
Yeah, I know, you’re probably wondering why on earth someone would want to download a PDF version of the exact article they’re already reading.
But the fact of the matter is that people are busier than ever. If we find some good info on your blog, we want to save it for later. And the easiest way to do that is to offer a PDF version of the blog post.
We have blog posts that have generated 1,000’s of subscribers from just this ONE strategy.
In fact, as soon as we started using content upgrades, it tripled the conversion rate on our blog.
On average, you can expect to see around 10% conversion rates from your content upgrade.
[tweet_box design=”box_10″ float=”none” excerpt=”Convert 10% of your visitors into subscribers using Content Upgrades!”]Convert 10% of your visitors into subscribers using Content Upgrades![/tweet_box]
And the reason it performs so well is because it’s directly related to what your visitor ALREADY interested in. It’s a congruent offer.
You can also create custom content upgrades. Here are a few examples…
A “Part 2” of your blog post.
An additional video tutorial.
A worksheet they can download.
A cheatsheet version of the blog post.
An audio version.
Or you can keep it simple and just offer a PDF version of the post itself.
They both convert really well and it’s a lot less work on your part.
You can also setup your content upgrades using Thrive Leads.
In fact, Thrive Leads will even deliver the free PDF to your new subscriber using a feature called “Asset Delivery“.
So you don’t have to worry about setting up multiple lists or forms in your autoresponder for every single content upgrade.
Been there. Done that. Wasn’t fun 🙂
But Thrive Leads makes it easy.
Next up we’re going to turn your homepage into a list building machine.
Now – this one is optional.
So don’t get your panties in a wad if this is just too many things for your to-do list.
I get it.
This is just a little cherry on top.
We’ve already covered the BIGGIES.
Now we’re just having some fun.
So if you like to geek out on this kind of stuff, let’s continue…
Turn Your Homepage Into a Lead Machine
Your homepage is one of the most visited sites on your entire website.
And most people who go there have already read one of your blog posts.
So why not give use the home page to give them an opportunity to go deeper and join your list!
On BuzzBlogger.com, we give away our blog promotion checklist on our homepage. Which adds hundreds of additional subscribers to our list.
We have more opportunity online these days than ever before.
Never in our history has it been easier to get your content published and READ by people all over the world. Whether you’re publishing on Medium.com, your own WordPress blog, YouTube, or Facebook.
There are hundreds of content distribution platforms and everyone now has an audience.
Heck… even your grandmother has an audience. I know plenty of grandma’s with 1,000’s of friends on Facebook. Don’t doubt the social influence of grandma.
Social media has given everyone a voice. And for the startup entrepreneur, this is an unprecedented opportunity to grow your audience, your brand, and your business.
To become an influencer in your market, you’ll need LOTS of content. Feeding (and growing) your audience requires a consistent flow of blog posts, emails, and social media content.
Fortunately, there are some pretty cool tools online for coming up with endless content ideas.
Here’s how to serve up tasty content, even when you’re running low on inspiration…
I’ll admit… I’ve got a bit of a crush on BuzzSumo.
As a blogger, it’s one of my all-time favorite tools.
Simply enter a topic and BuzzSumo will spit out the most popular articles on that topic. You can then sort the results by total engagement, Pinterest shares, Twitter shares, or number of Facebook likes.
You can also find out the most popular content on your competitors blog. Simply plug in the url of a related blog and BuzzSumo will show you which of their articles are getting the most social media shares.
With just a few quick searches, you’ll have an endless number of potential blog post ideas.
Plus, they also have what’s called the “Facebook Analyzer”, which allows you to plug in a Facebook fan page and find their most popular posts.
Pure GOLD right there.
Makes it super easy to come up with engaging posts for your followers.
The number of things that you can do with this tool are endless. Lots of hidden gems to be found 🙂
This is one I don’t see people talking about very often.
But YouTube is a treasure trove of content ideas and inspiration.
Click on any channel, then go to the “Videos” section of that channel. From there you’ll be able to sort ALL of their videos by number of views. Showing all the most popular videos on top.
I’ve found sooooo many great content ideas with this little trick.
Quora is a question and answer site with over 200 million monthly unique visitors.
Simply plugin a keyword and you’ll unlock hundreds of popular questions on that topic.
You can also explore Quora via their topic portals. They have sections for just about any topic you can imagine. Everything from parenting and homeschooling to paleo and the keto diet.
Here’s a quick screenshot of the topic page for Search Engine Optimization.
Simply replace websiteurl.com with any related website in your market. This will show you ALL of the pins from that website.
Endless content inspiration.
Reddit is one of the lesser-known social media sites online. But it shouldn’t be ignored. In fact, this little powerhouse gets 14 billion pageviews per month.
And it’s a hotspot for endless content ideas and inspiration.
From the Reddit.com homepage, you can do a quick search on the right-hand side. Under “posts”, you’ll find some of the most popular articles and conversations around that topic.
You can also sort the results by relevance or popularity.
This one feature alone often helps me to generate a month’s worth of content.
But there are a few more tricks of the trade.
Whenever you’re doing a search on reddit, you can also use a number of filters to narrow down your results.
For example, I can search for:
To find posts that have that exact phrase in the title.
Or I can use something like this if I’m searching for specific types of content…
title:content marketing infographic
And it doesn’t stop there.
One of my favorite ways to browse Reddit is through what they call subreddits.
Subreddits are like mini communities within Reddit, covering just about every topic you can imagine.
Here’s an example of a Subreddit on SEO…
But the real magic comes in being able to sort the threads by popularity.
At the top of every Subreddit you’ll see a link that says “Top”. When you click that link you’ll be able to sort the top threads in the last 24 hours, week, month, year or all time.
So much like BuzzSumo, you’re able to find some of the most popular articles, headlines and hot topics.
It’s a great source for blog post ideas, titles, email subject lines and more.
Just don’t copy! Tweak, modify and give it your own unique voice 🙂
Here’s a cool tool that presents content visually. You simply plugin a keyword and their automated system uses Google Autocomplete to come up with 100’s of different keywords, content ideas, and frequently asked questions.
Plus, it gives you lots of long tail keywords that you can weave into your blog post. Great little keyword research tool. You can then scrape the results and plug them into a site called SearchVolume.com to find out how many searches per month each keyword generates.
If you do any sort of content marketing, this is definitely a tool you’ll want to keep handy.
This is probably one of the best (and most affordable) alternatives to BuzzSumo. Using Feedly, you can stay on top of all your favorite blogs in one place.
And the cool part is that you can then sort the results by number of social shares. Allowing you to find the most popular blog posts within your feed.
It also allows you to quickly find the most popular content from any specific blog. So you can plug in your competitors and find what’s working best for them.
Plus, for just $7 per month you can upgrade to their Pro Plan.
Which allows you to find the most popular articles for ANY keyword. Much like Buzzsumo.com – but for a fraction of the price.
To get the best results though, you’ll need to effectively use the filters to find relevant results.
Here are the settings I find work best…
Here’s one that many people don’t take advantage of.
iTunes has a super cool feature that unlocks hundreds of new blog post ideas. Simply navigate to some of your favorite podcasts and then click on “popularity”.
This will sort ALL of the podcast episodes by popularity.
Every podcast is now an instant source of fresh content ideas.
10. Good ‘ol pen & paper.
After you’ve experimented with the strategies above, you’ll find that you often have LOTS of ideas swirling around in your head.
So now it’s time to get those ideas on paper.
Or what I call a virtual brain dump.
You can use ‘ol fashioned paper or simply open up a notepad on your computer.
Now that you’ve done your research, you should have lots of ideas flowing. Set the timer for 10 minutes and write down every content idea that comes to your mind.
There’s NO filtering here. This is a virtual brain dump.
No one is ever going to see this so there’s no need to filter your thoughts. In fact, that’s what often causes paralysis. We overthink what we’re writing instead of letting it flow.
The best content often comes from writing via a “stream of consciousness”.
So set the timer for 10 minutes and write down every content idea that comes to mind. Don’t stop writing until the timer is up!
By the end of this session, you should have a month’s worth of content ideas.
If you stop typing for too long, all of your progress will be lost.
I find that I do some of my best work using this tool. Because it shuts off that nagging part of your brain that is always prejudging and overanalyzing everything you put to paper.
That’s why many great writers say… “Write drunk. Edit sober.”
After you’ve completed this exercise, you’ll have at least a month’s worth of content ideas ready to go. So the next time you sit down to write a blog post, you won’t be racking your brain for ideas. You’ll simply pull from your list of proven, popular topics.
Now… over to you!
Are there any other tips or tools you use to come up with fresh, new content ideas?